More Social Media and the Workplace

Some facts and figures on social networking as a corporate strategy, as well as commentary on representing your brand/company.

I find it amazing that people can’t seem to get it right when it comes to representing yourself and your company. I work for a very large public company, and our brand image is of primary importance. So I separate the work stuff from the personal stuff. On Facebook, I identify myself as an employee of my company. My facebook page is open to people in my networks (my company and Baltimore), and I update my Facebook page accordingly. Sure I have fun personal stuff on there, and a bit of political stuff, but I consider everything I post in the context that someone might consider me a representative of my company. So while it’s personal, it’s nothing I wouldn’t share with my boss, or with a customer, and certainly nothing that would embarrass my employer.

Here on the blog and on Twitter, I do not identify my employer. Sure, if you work hard enough you can figure it out, but these are personal spaces, with personal opinions. Even given that, however, I still try to keep posts clean, try not to engage in conversation or posts that would create an issue if someone does know who my employer is.

There’s a balance of personal and professional, and I don’t think it’s all that difficult to find it. Certainly if I were posting on Twitter as a representative of my company, my posts would reflect that.

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About Paul Stagg

Husband, lifter, MBA in Baltimore, MD. Will post about Powerlifting, politics, Classical Liberalism, Economics, building wealth, self improvement, productivity, heavy music, wine, food, beer, and almost anything else. View all posts by Paul Stagg

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