Relationship Marketing ProTip

If you are a title company account representative, you should work on building a relationship with me, a real estate agent, through common interests, general conversation, and offers of advice or help.

You should not send me a LinkedIn request (for which my default response is to ‘accept’ because I am always open to building my network), then sending an email to both my personal and business email addresses (because figuring out which one is business is too much trouble) telling me you are awesome, giving me prices, and asking to meet me to present your sales pitch.

That’s not how relationship marketing works.

Add value, build the relationship, show me you value my time, show me we will work well together.  THEN ask me for business.  He could have simply sent me an email introducing himself and his firm, and then said ‘if there’s anything I can do for you, please let me know.  If you are going to be in my section of town and have some time, I would love to have lunch/drink/coffee and meet you’.

What happened?  I removed him as a LinkedIn contact.  I deleted his email.

 

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About Paul Stagg

Husband, lifter, MBA in Baltimore, MD. Will post about Powerlifting, politics, Classical Liberalism, Economics, building wealth, self improvement, productivity, heavy music, wine, food, beer, and almost anything else. View all posts by Paul Stagg

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