Facebook has gone wrong. I noticed today that I can pay to promote a status update, to ‘tell friends this is important’. Based on what has clearly happened over the course of several years, Facebook no longer shows me every update from all of my friends, and now, wants me to pay to make sure my friends see the things I have to say.
That’s not going to work. Leadership at Facebook needs to hear the word ‘MySpace’; if you don’t provide what your users want, they will take another Path.
Which is where I’m headed for personal use.
So while our business will remain on Facebook for now because it is part of our short term business strategy, we will also more actively engage on Google Plus, and of course, Twitter. But we will never again pay to boost a post, and we’ll be ready when the solid competition to Facebook comes along… and it will.