Monthly Archives: July 2014

Satire or Real?

I don’t pay much attention to diet/nutrition/lifting stuff on the web any more.  It’s all been said, and nearly everyone talking either doesn’t know what they are saying, or they are just trying to separate people from their money.

So I heard about something called bulletproof coffee, and I just ignored it as junk science used to sell something.  But for some reason, this week I visited the website.

And I have to say, I think it may be one of the most brilliant pieces of satire I’ve seen since Prancersise.

The website features the character Dave Asprey, the Bulletproof Executive.  His bio snippet (which is brilliant), includes this:

Dave Asprey, founder of The Bulletproof Executive, is a Silicon Valley investor and technology entrepreneur who spent 15 years and over $300,000 to hack his own biology. Dave lost 100 pounds without counting calories or excessive exercise, used techniques to upgrade his brain by more than 20 IQ points, and lowered his biological age while learning to sleep more efficiently in less time. Learning to do these seemingly impossible things transformed him into a better entrepreneur, a better husband, and a better father.

From private brain EEG facilities hidden in a Canadian forest to remote monasteries in Tibet, from Silicon Valley to the Andes, Dave used hacking techniques and tried everything on himself, obsessively focused on discovering the answers to this one persistent question:

What are the simplest things you can do to be better at everything?

It hits on just about everything – no effort, less sleep, higher IQ, Tibetan monks.  Here’s the video on the magic coffee.

Just fantastic.  Of course, the character has all the social media pages, a blog, training and diet advice (foods to fear!  Tim Ferris 4 hour body!) and they even set up a store where you can buy his special non-toxic coffee.

I just wish I were creative enough to create something this spectacular.

 

 

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Brilliant Marketing

I was listening to the Motley Fool podcast for last week, and they interviewed Wharton Professor David Robertson, author of Brick by Brick:  How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry.

Lego got y’all to take your kids and pay to watch a commercial.

He talked about the timing of the release of the movie.  The producers wanted to release it at Christmas; and Lego management said no.  They don’t need help selling Legos at Christmas.  They need help selling them in February.  So that’s when the movie was released.

That is some powerful brand marketing, right there.   It’s all about storytelling.

 


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