Category Archives: Real Estate

Relationship Marketing ProTip

If you are a title company account representative, you should work on building a relationship with me, a real estate agent, through common interests, general conversation, and offers of advice or help.

You should not send me a LinkedIn request (for which my default response is to ‘accept’ because I am always open to building my network), then sending an email to both my personal and business email addresses (because figuring out which one is business is too much trouble) telling me you are awesome, giving me prices, and asking to meet me to present your sales pitch.

That’s not how relationship marketing works.

Add value, build the relationship, show me you value my time, show me we will work well together.  THEN ask me for business.  He could have simply sent me an email introducing himself and his firm, and then said ‘if there’s anything I can do for you, please let me know.  If you are going to be in my section of town and have some time, I would love to have lunch/drink/coffee and meet you’.

What happened?  I removed him as a LinkedIn contact.  I deleted his email.

 


Wise Question

As I hope anyone reading knows, I’m a real estate agent in Baltimore.  I had the opportunity to work with a new client yesterday who is in the market to buy.

One of the great things about this career choice is that I get the opportunity work with interesting, fun, and diverse people; anyone in a relationship business understands this.  I so appreciate these chances to meet people.

So my client yesterday told me something that I found really profound.  She said a friend once asked this question of her:  “If you could tell people how old you are based on your perception, what would you tell them?”

My client answered her (with a much lower number than her actual age), after which her friend simply said:  “Then act that way.”

I’m 43 years old.  But my perception of myself, how I feel, how I can perform, is younger – more like 33.  So I’m going to act that way.  I’m going to act like I’ve got 60 years to go,  I’m going to act like I have 30-35 more years that I’m going to work.  I’m going to act like I can lift like a 33 year old, not a 43 year old.  Age is not an excuse.

That conversation was worth more to me than the commission check I’ll earn.

 


Happy New Year

I hope 2014 brings you happiness and health, and maybe a little prosperity, too.

It’s a big year for us, we have a lot of self-imposed business pressure on us this year (we need to increase our sales by 50% to really meet our goals).  We also need to find our balance again.  The primary reason I got out of the corporate world and in to Real Estate was the ability to take control of my life, but I really didn’t take any more than a day off in a row until just this last week.

I always have powerlifting goals and usually don’t achieve them.  This year, I don’t really have specific goals (at least not yet).  I don’t really have any resolutions, but I am making a commitment to giving everything I do 100% effort.  Both with business, lifting, and even with relationships, I often mail it in instead of doing my best.  I can get away with that most of the time, but if I give 100% to what I’m doing at that moment, I will achieve far more.  That doesn’t mean I need to give 100% all the time on whatever I need to do, but 100% on what I am doing.  If I don’t have enough for work, I’ll give 100% to cleaning the kitchen, or give 100% to watching football.

It’s going to be a great year.

 


Calendar of Events

For those in the Baltimore area, have a look at a calendar of events we compile each month.

More to come on the marketing front with the new business, but we’ve got a name!  Website, facebook page, etc to come.


Still Here

I’m still here, just too busy to blog much.

I’m looking at getting training back on track next week, I might be switching gyms and timing; Dumbarton Barbell is very, very close to my house (in the basement of Dumbarton Middle), but they have limited hours (3-9 weekdays, 10-1 Saturday).  Word is it’s a very cool old school place and the home of the Baltimore Weightlifting Club.  While not a weightlifter, I’d imagine that’s a well equipped gym for a powerlifter.

Anyway, that would change my expected AM training to mid afternoon.  From a performance standpoint I much prefer mid afternoon, but it’s not as business friendly as mornings.  Good thing, my business/everything partner has encouraged me to figure it out because of how close the gym is.  One possibility is to just shift my normal day later and train/work later in to the evening.  Not much happens in Real Estate before 9AM anyway.

Otherwise, life is good.  Things are coming along at the new house, with just a few things undone other than getting all of our furniture.  Thus far, not at all impressed with Greenfront Furniture in Virginia.  We’ll see if they can make things right, but as of now, they have been non-responsive.  Nearly everything we got from them arrived damaged, and they didn’t order any of the items that were not in stock until the in stock items were delivered (??).  After spending more than $10k on furniture, I would expect at least some follow up.  Thus far?  Nothing.  So don’t go there to buy furniture.  I’ll let you know if that changes.

Slowly integrating in to our business, still building the business plan and marketing.  We need to come up with a name.  So far, we’re just at Mason/Stagg Home Sales and Staging, but we think replacing our names with a single word that sums up our mission, values, and service would be better for branding.  “Awesome” sounds a little presumptuous, though, right?

Once the business is up we’ll have a web presence.  We may point this domain to our business site but we don’t know for sure.

Also, if you haven’t yet, check out http://www.mdwinereport.com which is a new venture for me.  Just tested it out with some tasting note posts a while back, but I’m going to do much more work in the new year on local wine events, profiles of people in the Maryland wine, food, and entertaining industry, and of course on Maryland wines and wines available from Maryland retailers.

 


Free Marketing Advice

Inc. has a quick post on how to keep your emails from going into a black hole.  I think they miss the biggest opportunity to get people to listen to you.

Add value.

Every marketing communication with every client/customer should add value.  As Seth Godin says, you need to earn the right to talk to them.  If you send marketing without adding value, you will get marked as spam.

 


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