Tag Archives: Small Business

Free Marketing Advice

Inc. has a quick post on how to keep your emails from going into a black hole.  I think they miss the biggest opportunity to get people to listen to you.

Add value.

Every marketing communication with every client/customer should add value.  As Seth Godin says, you need to earn the right to talk to them.  If you send marketing without adding value, you will get marked as spam.

 


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